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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
By Nancy R. Tag
eBook
$78.00
By Nancy R. Tag
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Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.