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Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
eBook
$199.00
By Soumi Dutta (Editor), Álvaro Rocha (Editor), Pushan Kumar Dutta (Editor), Pronaya Bhattacharya (Editor), Ramanjeet Singh (Editor)
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In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with...