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Advances in Global Marketing: A Research Anthology

By Leonidas C. Leonidou (Editor), Constantine S. Katsikeas (Editor), Saeed Samiee (Editor), Bilge Aykol (Editor)
eBook
$269.00
By Leonidas C. Leonidou (Editor), Constantine S. Katsikeas (Editor), Saeed Samiee (Editor), Bilge Aykol (Editor)
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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility...

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