Book Your Summer Shop NowBook Your Summer Shop Now
Add Item to wish listAdd Item to wish list
Read sample

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

By Sarah Turnbull, Larry Kelley, Donald Jugenheimer
eBook
$72.99
By Sarah Turnbull, Larry Kelley, Donald Jugenheimer
Formats
See All Formats & Editions
Select a store to view item availability.

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Download NOOK app

NOOK Devices

NOOK eReaders

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8"
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6"

NOOK Tablets

  • NOOK 9" Lenovo Tablet
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1"
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]

Free NOOK Reading Apps

  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:

  • Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life
  • A new chapter on International Advertising addressing the challenges of managing...

Categories

BusinessBusiness - General & MiscellaneousBusiness - General & Miscellaneous