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Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin Landa
Paperback
$86.75
By Robin Landa
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A real-world introduction to advertising design and art direction, updated and revised for today's industry
The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of adverti...