Order History
Premium Membership & Rewards
Help Center / FAQ
Advertising Progress: American Business and the Rise of Consumer Marketing
Paperback
$62.95
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
This item is currently out of stock online.
Select a store to view item availability.
Selected by Choice Magazine as an Outstanding Academic Title
Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of peop...