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ADVERTISING: PLANNING AND IMPLEMENTATION
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Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, ecommerce, desktop publishing and computeraided designing has revolutionized the advertising world. This book provides an indepth coverage of the concepts related to advertising, media planning and creativity in advertising. Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising a...