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Agricultural Marketing Management

By Prof Samarendra Mahapatra
Hardcover
$31.99
By Prof Samarendra Mahapatra
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Agricultural Marketing Management is a comprehensive guide that bridges the gap between farm production and market systems. Designed for students, professionals, agripreneurs, and policymakers, this book delves into the evolving landscape of agricultural marketing with a focus on sustainability, digital innovation, and value-chain integration.

With climate change, global food security concerns, and rapid digitization reshaping agriculture, marketing management has become more crucial than ev...