|Publisher:||Ashgate Publishing Ltd|
|Sold by:||Barnes & Noble|
|File size:||19 MB|
|Note:||This product may take a few minutes to download.|
About the Author
Table of Contents
Contents: Foreword; Preface; Once rivals, now partners: why?; Learning from the past, looking at the present: first the facts; Once rivals, now partners: how?; Landed or stranded – are alliance customers happy?; Allied and profitable, or miserably entangled?; Learning from the past, looking to the future: success stories; Not always a happy ending; 'The road not taken': further along the alliance or the merger path?; References; Index.