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Aligning Business Strategies and Analytics: Bridging Between Theory and Practice

By Murugan Anandarajan (Editor), Teresa D. Harrison (Editor)
eBook
$119.00
By Murugan Anandarajan (Editor), Teresa D. Harrison (Editor)
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This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advant...

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