All In Startup: Launching a New Idea When Everything Is on the Line

All In Startup: Launching a New Idea When Everything Is on the Line

by Diana Kander


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Product Details

ISBN-13: 9781118857663
Publisher: Wiley
Publication date: 06/30/2014
Pages: 304
Sales rank: 415,113
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

DIANA KANDER is a successful entrepreneur, having foundedand sold a number of ventures, and is a Senior Fellow at the EwingMarion Kauffman Foundation, the largest non-profit in the worlddedicated to entrepreneurship and education. A Georgetown-educatedattorney who left a successful practice to launch her firstcompany, Diana draws on her experience as a founder, investor, andacademic to design and implement curriculum in educationalinstitutions and the private sector. A sought-after public speaker,consultant, and writer, Diana has advised startup founders andFortune 500 executives on her methodology for launchingcustomer-focused products and services and developing anentrepreneurial mindset throughout an organization.

Table of Contents

Foreword by Steve Blank ix

A Letter from Thom Ruhe, VP of Entrepreneurship at the KauffmanFoundation xi

Introduction xiii

Chapter 1: First Appearances Can Be Deceiving 1

Chapter 2: You’re Not Fooling Anyone 7

Chapter 3: You Can’t Sell Anything by Doing All of theTalking 13

Chapter 4: It’s How Well You Lose, Not How Well You Win,That Determines Whether You Get to Keep Playing 19

Chapter 5: The Real Pros Don’t Play Every Hand 25

Chapter 6: Vanity Metrics Can Hide the Real Numbers That Matterto Your Business 29

Chapter 7: You Won’t Find a Mentor if You Don’t Ask35

Chapter 8: Put Your Customers and Their Needs before Your Visionfor a Solution 39

Chapter 9: Don’t Gamble—Use Small Bets to FindOpportunities 47

Chapter 10: Even Experts Need to Prepare for New Terrain 51

Chapter 11: People Don’t Buy Visionary Products; They BuySolutions to Their Problems 55

Chapter 12: Only Customers Can Tell You if You’ve Found aProblem Worth Solving 63

Chapter 13: Hoping and Praying for Luck Is Not a Strategy 75

Chapter 14: It’s Never Too Late to Test Your Assumptions81

Chapter 15: The Secret to Customer Interviews Is

Nonleading, Open-Ended Questions 87

Chapter 16: The Only Way to Get Good at Customer Interviews Isto Practice 95

Chapter 17: Finding Out Your Assumptions Were Wrong Is Just asValuable as Proving Them Right 99

Chapter 18: Don’t Pivot to a New Idea without Testing YourNew Assumptions 109

Chapter 19: Save Your Chips for When You’ll Need the LeastAmount of Luck to Win 117

Chapter 20: Successful Entrepreneurs Recognize Failure, Fold,and Live to Fight Another Day 123

Chapter 21: Test Your Assumptions before Committing AnyResources to an Idea 133

Chapter 22: Luck Can Be Engineered if You Take Emotion Out ofthe Equation 143

Chapter 23: Every Successful Entrepreneur Has More Failures thanSuccesses 149

Chapter 24: The Harder You Work, the Luckier You’ll Get153

Chapter 25: Opportunities to Find Prospective Customers AreEverywhere—You Just Have to Look 157

Chapter 26: The Best Feedback from Potential Customers Comesfrom Meticulous Interviews 161

Chapter 27: Recognize the Vanity Metrics to Avoid Big Losses169

Chapter 28: Keep Interviewing Customers until You Find aMigraine Problem Worth Solving 173

Chapter 29: People Can’t Help Themselves from Sharing WhenYou Bring Up a Migraine Problem 181

Chapter 30: Stay Objective in Your Interviews Whether You AreGetting Good or Bad News 187

Chapter 31: Nothing Else Matters until You Can Prove ThatCustomers Want Your Product 191

Chapter 32: Luck Makers Seek Out New Experiences and FindOpportunities Wherever They Go 195

Chapter 33: Luck Is Not a Good Strategy for Poker orBusiness—It’s the Outcome of a Good Strategy 201

Chapter 34: To Prove Demand, Find the Shortest Path to theUltimate Customer Action 209

Chapter 35: Prepare for Bad Luck by Building Up Reserves 219

Chapter 36: Fear and Inaction Are the Two Greatest Threats toYour Business Idea 225

Chapter 37: Understand Your Tendencies On Tilt So That You CanCompensate for Them 229

Chapter 38: There Is No Mistaking It When You Uncover MigraineProblems Worth Solving 235

Chapter 39: Get Comfortable with Being Wrong 241

Chapter 40: Don’t Go All-In without Confirming YourAssumptions through Smaller Bets 249

Chapter 41: Second Chances Are Rare—Make Sure You Get ItRight the First Time Around 253

Chapter 42: Even When You Find a Migraine Problem, Crafting aSolution Requires Vigilance and Readjustment 255

Chapter 43: Don’t Commit All-In until You Prove ThatCustomers Want Your Product and There’s a Business Model toSupport It 265

Chapter 44: The Strength of Your Initial Idea, or Starting Hand,Is Always Relative 269

Sam’s Journal 271

Acknowledgments 279

About the Author 283

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All In Startup: Launching a New Idea When Everything Is on the Line 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Not only did this book give me a better perspective on how to successfully get my business off the ground, I also was so interested in the content that I couldn't put it down. My business needed a few changes, and with every chapter my wheels kept turning. I am now more successful than ever and I can guarantee that Diana Kander had a lot to do with it. Definitely a book to read for someone with a business idea.