Amateurs!: How We Built Internet Culture and Why it Matters

The story of how you created internet culture and why it matters

Since the nineties, platforms have invited users to create in return for connection. From blogs to vlogs, tweets to memes: for the first time in history, making art became the fundamental form of communication.

What started as fun soon became currency, something vital to finding friends, work, and love. Then, as ‘meatspace’ job security eroded, online creativity became work itself. Now an internet presence is no longer optional,...