American 1/2-ton Pickup Trucks of the 1960s

In American ½-ton Pickup Trucks of the 1960s, Norm Mort picks up the story of the continuing popularity of the pickup truck in America. Although the ½-ton American pickup truck was still purchased as a basic utility vehicle during the ’60s, more and more, consumers were looking for stylish, comfortable, good handling, and high performing trucks.
The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliab...