Appreciation Marketing®: How to Achieve Greatness Through Gratitude

When Curtis and I decided to sit down and write this book, it was not out of desire and it certainly was not for the money. We did not dream up the idea, create an outline, and hire a ghost writer. And it was not a prompting. Funny as it sounds, the decision to actually go ahead and put these words on paper felt more like a responsibility. A calling, if you will.

In April of 2007, we became business partners doing some sales and marketing for a company that specializes in appreciation and re...