APPS (THE ACTIVE-PASSIVE PERSONALITY SYNDROME): Why Liberals and Conservatives Believe and Behave the Way They Do

APPS has the power to eliminate hatred and cultivate civilized acceptance of our most fundamental human differences. The stunning 20 years of APPS research with its market-tested results will surprise you.

The data shows liberals are outer-directed individuals - externals - who value emotions over facts and who consider truth to be subjective. One external trait is seen in the superior public speaking talents liberals possess.

The data shows conservatives are inner-directed individuals - inte...