Aquaculture Businesses: A Practical Guide to Economics and Marketing

This exciting new book provides practical guidance and advice for individuals seeking to manage and develop a successful aquaculture business. Starting with an overview of the challenges faced by aquaculture business operatives, the book then contrasts the different issues faced by new start-up businesses and those that have been in business for many years. The book includes step-by-step guidance and advice on: - how to find key markets, locate customers and determine their preferences; - h...