Assembling Religion: The Ford Motor Company and the Transformation of Religion in America

How Henry Ford institutionalized a social gospel

Henry Ford did not just mass produce cars. As a member of the Episcopal Church, reader of New Thought texts, believer in the “gospel of reincarnation,” mass marketer of antisemitic material, and employer who institutionalized a social gospel, Henry Ford’s contributions to American models of business were informed by and produced for an America he understood to be broadly Christian. Though Ford’s efforts at the head of the Ford Motor Company ha...