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Assembly Required: How to Hyperscale Your Sales, Dominate the Competition, and Become the Market Leader

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Only one company can lead, prosper, and win in any technology market. Will it be yours?
The marketplace leader, or Marketplace Gorilla, will win 50 percent of the revenue and 75 percent of the profits in a given market space. Every new enterprise hopes to reach this status, but most will fail. Whether a company employs a direct or inside sales approach, neither methodology will allow a sales team to acquire enough customers to dominate the market. Author Donald Scherer makes it clear out of ...