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Authorship as Promotional Discourse in the Screen Industries: Selling Genius
By Leora Hadas
eBook
$59.99
By Leora Hadas
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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.
The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of id...