Basics Graphic Design 01: Approach and Language
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.

Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.
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Basics Graphic Design 01: Approach and Language
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.

Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.
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Basics Graphic Design 01: Approach and Language

Basics Graphic Design 01: Approach and Language

Basics Graphic Design 01: Approach and Language
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Basics Graphic Design 01: Approach and Language

Basics Graphic Design 01: Approach and Language

Overview

Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea.

Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.

Product Details

ISBN-13: 9781350034235
Publisher: Bloomsbury Publishing
Publication date: 09/07/2017
Series: Basics Graphic Design
Sold by: Barnes & Noble
Format: eBook
Pages: 200
File size: 55 MB
Note: This product may take a few minutes to download.

About the Author

Nigel Aono-Billson is a designer, educator and writer. Based in the UK, he has lectured extensively on undergraduate and postgraduate graphic design programmes in the UK, Europe and the USA. Since the early 1980s, he has worked extensively as a designer, both independently and for design companies. His work has been published in design journals, books and magazines, both nationally and internationally. Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Current commercial practice includes clients from the arts sector, art galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.
Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Table of Contents

Introduction. How to get the most out of this book. Essential kit. Context: Contemporary practice; History; Communication; Social attitudes; Studio interview: Lawrence Zeegen; Student exercise: Context. Ideas: Research; Idea generation; Idea mapping; Exploring and investigating; Communicating ideas; Mark making; Ideas on paper; Studio interview: Fred Deakin; Student exercise: Mapping. Workshops: The workshop; Craft; Technology; Capturing images; Studio interview: Dennis Y Ichiyama; Student exercise: Rich media. Vocabulary: Design language; Messages and meaning; Exploring visual imagery; Typography, alphabet and images; Exploring typography; Space, balance and hierarchy; The grid; Studio interview: Wout de Vringer; Student exercise: Typography. Responses: The design process; Creative responses; Testing; Presenting ideas; Studio interview: Morag Myerscough; Student exercise: Hybrid. Conventions: Formats and sizes; File formats; Colour systems. Appendix. Conclusion. Bibliography. Index. Acknowledgements. Working with ethics.
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