Bats, Balls, and Burnouts: A Life of Sports, Marketing, and Mayhem

Bob Wilber grew up aspiring to follow in his father's baseball footsteps, and while he was able to secure a full college scholarship and later spend parts of six years in professional ball, as a player, coach, and scout, his mother's writing, communications, and public relations skills were what eventually defined his career. After a successful and adventurous sports-marketing trek through the sports-apparel business, agency work, and professional indoor soccer, he saw his first drag race a...