Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company's lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.

Theresa M. Līna will help you escape the commodity trap.

In Be the Go-To, Theresa reveals a g...