Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

"From this book you'll experience deep introspection and discover your own brand, which will surely ignite personal and professional growth." -Heather Backstrom, Employee Development Manager, Moog Aircraft Group

In this second edition of their classic book on personal branding, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight...