Beating The Best Seller

Imagine someone buying their first pair of boxing gloves, and the very next day stepping in the ring for the heavyweight championship with the entire world watching. This seems ridiculous; it would be no contest, and after their embarrassing defeat and eventual return from the hospital they would never work up the nerve to box again.

Now, imagine deciding that you want to write a book yourself. Once it’s done, you throw everything together, slap it on book sites and then wait for the hoards ...