Beautiful PR: Finding your brand's heartbeat for authenticity in communication

Beautiful PR: Finding your brand's heartbeat for authenticity in communication

by Sophie Attwood
Beautiful PR: Finding your brand's heartbeat for authenticity in communication

Beautiful PR: Finding your brand's heartbeat for authenticity in communication

by Sophie Attwood

eBook

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Overview

'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler

A more beautiful way to connect with customers

PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.

In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.


Product Details

ISBN-13: 9781788604826
Publisher: Practical Inspiration Publishing
Publication date: 11/06/2023
Sold by: Barnes & Noble
Format: eBook
Pages: 198
File size: 1 MB

About the Author

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, Sophie has become a leading voice of authority for the communications industry. Author location: Shropshire, UK


Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Sophie founded global communications agency Sophie Attwood Communications Ltd in 2017, curating a portfolio of exceptional brands representing trailblazers within their industries. The full-service communications agency has now a garnered a steadfast reputation for developing creative strategies to enable clients to take their communication strategy to the next level. A leading authority on all things media relations and PR, Sophie is now a highly sought-after strategist for multiple brands, having worked as a Creative Partner with many household names including St Tropez Tan, Marc Jacobs and Colgate. She not only succeeds in gaining first-class coverage for her clients, but her ethics and integrity are paramount – meaning that she works to advocate industry guidelines and act as a positive influence in a sector which often comes under negative scrutiny.

Table of Contents

Introduction

Chapter One….The beginning

Chapter Two…. A fresh perspective

Chapter Three….Finding your heartbeat

Chapter Four….Communicating your heartbeat

Chapter Five….The Michelin Star effect

Chapter Six….Media coverage

Chapter Seven…Brand chemistry

Chapter Eight…Invisible PR

Chapter Nine…. The ‘spin doctor’ is dead

Chapter Ten….Social Media

Chapter Eleven…Ethical PR

Epilogue

What People are Saying About This

From the Publisher

Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that - Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler.

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