Beckham / Edition 2

Beckham / Edition 2

by Ellis Cashmore
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Beckham / Edition 2

There has never been an athlete quite like Beckham. Or, more accurately, there have been any number of athletes like him, but never a celebrity. His global status is challenged only by Tiger Woods: all over the world, people adore, venerate, even worship the boy with decorously pale good looks and his ex-Spice Girl wife. In the first serious analysis of Beckham and the culture of which he is part, Ellis Cashmore strips away the public persona to examine the real reasons why he has become the celebrity athlete par excellence. Is it because he is a great football player? Because of his supermodel looks, or his debonair dress sense? His rejection of the macho values typically associated with football? His marriage to Posh? Cashmore asks all the questions but uncovers different answers. Beckham has come to the fore at a unique time in history: when celebrity is venerated, when sport is entertainment and when Essex boys are icons. This is a book about the Beckham phenomenon. It examines the cult of celebrity, the changing configurations of the sports industry, the evolution of football culture, the role of advertising and marketing, the globalization of sports, entertainment and music and, most centrally, the emergence of an individual who has transcended the traditional boundaries between sport and entertainment.

Product Details

ISBN-13: 9780745633664
Publisher: Wiley
Publication date: 07/28/2004
Series: Celebrities Series
Edition description: REV
Pages: 224
Product dimensions: 6.25(w) x 9.30(h) x 0.98(d)

About the Author

Ellis Cashmore is Professor of Culture, Media and Sport at Staffordshire University.

Table of Contents

1Of Frogs and Princes1
2Disaster or Deliverance?16
3Into the Vortex32
4The Man Behind the Club Behind the Brand46
5The World is Not Enough. Well, Just About Enough63
6Sum of the Parts83
7Crying for England (Literally)100
8Sex, Masculinity and the Temptation of Gay Men118
9Mythmaking Business133
10When a Fairy Tale Tells the Story of Its Own Production155
11Thieves Who Guard the Treasure172
12Who Wants to Be a (a) Millionaire (b) Pop Star (c) Weakest Link (d) all of the Above?188

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