Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

by Joe Calloway
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.

  • Revised and updated to remain relevant to today's market conditions and new innovations
  • A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off
  • Today's struggling economy puts even greater importance on the theory and practice of business differentiation
  • This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition
  • Reliable, proven advice that works for businesses of any size in any industry

Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

Product Details

ISBN-13: 9780470529355
Publisher: Wiley
Publication date: 08/27/2009
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 272
Sales rank: 624,508
File size: 341 KB

About the Author

Joe Calloway is a consultant on employee engagement and performance whose client list reads like a Who's Who of business—from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame. For more information, visit

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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison 4.3 out of 5 based on 0 ratings. 6 reviews.
Hampsje More than 1 year ago
This book was extremely well written and should be read by anyone who is a Level C Executive down to the lay person who strives to become a manager someday. Unfortunately managers and CEO's alike continuously fall into the same traps and fail to avoid them. This book will assist you in avoid the most common pitfalls that plague companies in all walks of industry.
Anonymous More than 1 year ago
Although not the best of the year, this comes close. Its advice is practical and yet insightful.
Anonymous More than 1 year ago
JimCathcart More than 1 year ago
Joe Calloway is a practitioner of his message. I've known him for 20+ years and have seen him apply successfully the advice he is sharing with you. He stands out among our peers as The Guy who distinguishes himself through his actions. This book will show you how he thinks and what others have done with the same strategies. Not a research document but a living message that explains in real world examples how you too can become a Category of One.
Guest More than 1 year ago
Joe Calloway has made a valiant effort with this book and it certainly drives the point home that to succeed in business now, you have to be prepared to stand out, go against the grain, find your courage, embrace innovation, listen to your customer..and many other solid, if sometimes obvious, business principles. While it's certainly not a boring book, it's not especially captivating - I find Seth Godin's style to be more direct and impactful. His book Purple Cow - published 3 or 4 months before this book, makes many of the same points in an infinitely more entertaining and memorable way. One stand out from this book was the concept of 'making the decision to go' which certainly resonated with me, but Mr Calloway might make a more engaging book if he avoided his self congratulatory stories and resisted the temptation to labor his points.
Guest More than 1 year ago
Any CEO would love to run a company that is regarded as truly in a class by itself. After all that¿s about as close to a monopoly as you can get without running afoul of the regulators. Some companies ¿ such as Starbucks, Volkswagen, Southwest Airlines and Apple Computers ¿ do come close to being in a class by themselves. Here, consultant and author Joe Calloway suggests that all ¿Category of One¿ companies share a common trait that explains how they achieved success. More than just a book of theory, this volume also offers practical case studies, information and interviews. Strong on concepts, it needs to provide a bit more guidance about how to push your company into its own category. That said, we very strongly recommends this book to business leaders and students of management who find marketplace excellence a never-ending pursuit.