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Behavioral Economics For Dummies

By Morris Altman
Paperback
$21.99
By Morris Altman
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A guide to the study of how and why you really make financial decisions

While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological fa...

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BusinessEconomicsEconomics - General & Miscellaneous