Behavioral Public Policy in a Global Context: Practical Lessons from Outside the Nudge Unit

The academic field of behavioral science has developed rapidly in recent decades. The field draws on research from across the social and natural sciences, and it has consistently shown that humans are not always rational.

This insight has had a profound impact on multiple fields, including economics, political science, and law. Since the early 2000s, the application of behavioral science to public policy has also grown exponentially. Policymakers and practitioners now regularly use behavior...