Behind the Chair: Inside Corporate Beauty
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The beauty industry sold you a dream. But who actually profited from it?
For decades, corporate salons thrived on the "Passion Principle"—the myth that loving your craft means sacrificing your worth. But the system is broken, and the next generation of stylists is finally waking up.
In Behind the Chair: Inside Corporate Beauty, Yvette Kerins, MBA, pulls back the curtain on the corporate salon machine. Drawing on decades of leadership experience, she exposes the hidden costs of the commission ...
For decades, corporate salons thrived on the "Passion Principle"—the myth that loving your craft means sacrificing your worth. But the system is broken, and the next generation of stylists is finally waking up.
In Behind the Chair: Inside Corporate Beauty, Yvette Kerins, MBA, pulls back the curtain on the corporate salon machine. Drawing on decades of leadership experience, she exposes the hidden costs of the commission ...



