Being Direct

Being Direct

by Lester Wunderman

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Being Direct by Lester Wunderman

Lester Wunderman is an advertising legend, the pioneering father of direct marketing, to whom we owe the ubiquity of the American Express card, the creation of Columbia Record Club, and high profile L.L. Bean. The visionary marketing techniques Wunderman conceived and perfected over his long and brilliant career transformed the advertising industry and will shape the interactive marketplace of the future. Here is his own story, in his own words, of how he did it---how he learned to make advertising pay. Includes a new introduction, direct from the author, which offers a new and relevant lesson about direct marketing in 2011. Proceeds from the sale of the e-book, Being Direct, benefit The Mekong Trust, a not-for-profit organization whose prime purpose is to improve the education and potential employment prospects of underprivileged, isolated children living along a stretch of the Mekong River in Northern Laos.

Product Details

BN ID: 2940012330123
Publisher: Lester Wunderman
Publication date: 04/11/2011
Sold by: Barnes & Noble
Format: NOOK Book
File size: 946 KB

About the Author

Lester Wunderman is Founder and Chairman Emeritus of Wunderman. He has received countless awards for his contributions to the field of direct marketing and has been named to the Direct Marketing Hall of Fame. He has served as Director and Secretary Treasurer of the American Association of Advertising and was Director of the Advertising Council. This is his first book. He lives in New York City with his wife, Sue Cott.

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Being Direct 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This is an excellent book for people in the field of direct marketing or who are just looking to read the story of a very interesting man's life.