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Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition: 40 Ways to Out-Innovate the Competition
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Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it.
What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?
It’s time to innovate the way you innovate.
Innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition.
Best Practices...