Beyond Expertise: How Trust, Vision, and Delivery Will Redefine Your Relationships with Customers and Colleagues

Subject matter experts are the most valuable members of any organization—period.

They establish vision, forge paths, create products, solve problems, sell customers, define policies, and cure ailments. Companies cannot prosper without them, since unlike non-experts, they provide the scaffolding upon which all other functions of the organization depend. They hold the jewels of knowledge in their organizations and are typically the top performers in their fields.

But few company leaders ensure ...