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Beyond Selling Value - A Proven Process to Avoid the Vendor Trap

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Despite what the economic prognosticators would have us believe, the role of the direct sales rep isn’t dying. But the way many salespeople operate is. The bar has been raised; today a new vernacular is emerging to describe sales success.
Selling Value. Selling as a process. Being more than a vendor. Increasing margins. Making price irrelevant. Winning executive level credibility. Creating competitive immunity. These are the watchwords driving the 21st century sales professional.
But breaking...