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Big Data: A Road Map for Successful Digital Marketing

By Amandeep Singh (Editor), Rohit Bansal (Editor), Sandhir Sharma (Editor)
eBook
$120.99
By Amandeep Singh (Editor), Rohit Bansal (Editor), Sandhir Sharma (Editor)
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Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing.

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous