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Big Data Analytics: Digital Marketing and Decision-Making

By Kiran Chaudhary (Editor), Mansaf Alam (Editor)
eBook
$63.99
By Kiran Chaudhary (Editor), Mansaf Alam (Editor)
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Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.

Chapters examining analytics for decision-making cover such topics as:

  • Big data analytics for gathering business intelligence
  • Data analytics and consumer b...

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ComputersBusinessComputer Business & CultureInternet & World Wide WebBusiness TechnologyMarketing & SalesE-CommerceMarketingOnline Marketing