Bikini Story

It was in 1946 that the world fi rst came to hear of a coral atoll in the Marshall Islands called Bikini. The following year, French couturier Louis Réard borrowed the name and applied it to a bathing costume for women. Breaking from decades of conformity, Réard dared to ‘undress’ women’s bodies in order to better emphasize what remained clothed – albeit in tiny wisps of material. By taking up the bikini as popular beachwear, women also found themselves thinking differently about their bod...