Billy, Alfred, and General Motors: The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History

This book is the tale not just of the two extraordinary men of its title but also of the formative decades of twentieth-century America, through two world wars and changes in business, industry, politics, and culture.

You couldn't find two more different men. Billy Durant was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. Alfred Sloan was the intellectual, an expert in business strategy and management, master of al...