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Biology Bias: The Real Reasons Behind Our Decisions

By Merrill Gill
eBook
$17.99
By Merrill Gill
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Biology Bias gives a comprehensive understanding of the biological and psychological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.

Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies. It’s a must-read for marketing practitioners looking to enhance their knowledge of consumer behavior, business leaders seeking a 36...

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