Bit by Bit: Social Research in the Digital Age

Bit by Bit: Social Research in the Digital Age

by Matthew J. Salganik


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An innovative and accessible guide to doing social research in the digital age

The rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Featuring a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, Bit by Bit is the essential guide to doing social research in this fast-evolving digital age.

Product Details

ISBN-13: 9780691196107
Publisher: Princeton University Press
Publication date: 08/06/2019
Edition description: Reprint
Pages: 448
Product dimensions: 7.00(w) x 8.90(h) x 0.80(d)

About the Author

Matthew J. Salganik is professor of sociology at Princeton University, where he is also affiliated with the Center for Information Technology Policy and the Center for Statistics and Machine Learning.

Table of Contents

Preface xv

1 Introduction 1

2 Observing Behavior 13

3 Asking Questions 85

4 Running Experiments 147

5 Creating Mass Collaboration 231

6 Ethics 281

7 The Future 355

Acknowledgments 361

References 367

Index 413

What People are Saying About This

From the Publisher

In this engaging book about the evidence base of social scientific discovery, Matthew Salganik takes us on an important journey—from asking people their opinions, to watching and recording what people do, to noticing when the world inadvertently creates research data, to convincing research subjects to collect data for us, and even to recruiting thousands of citizens, citizen-scientists, and social scientists to collaborate in data collection and analysis."—Gary King, Harvard University

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