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Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

By W. Chan Kim, Renée Mauborgne
eBook
$54.99
By W. Chan Kim, Renée Mauborgne
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The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.

These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped ne...

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