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Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

By W. Chan Kim, Renée Mauborgne
eBook
$31.99
By W. Chan Kim, Renée Mauborgne
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OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now expanded with new case studies on Nvidia and Taylor Swift.

In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mau...

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