(Re)Consider your Service Value Proposition: How to create more value for the customers, employees and owners of service organisations

Services form the largest parts of most developed economies, and a growing part of emerging economies too. And all organisations contain in-house service teams and departments. So, this book is relevant to you, whatever, or wherever, your organisation.

WHY IS IT IMPORTANT TO (RE)CONSIDER YOUR SERVICE OFFERING?

Because, the market for services is becoming even more competitive. This may be increased competition for customers, employees, other resources, budgets, profi ts or capital. Traditiona...