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The Non-Human Persona Guide
By Damien Lutz
eBook
$7.99
By Damien Lutz
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For decades, designers and businesses have created personas of their target audiences—fictional character documents based on interviews and research that summarise customers with similar needs.
Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.
Using non-human and non-user personas is new, however, so their use is low and best practi...