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Boss: The story of S.F.B Morse, the founder of Pebble Beach

By Charles Osborne
Hardcover
$29.99
By Charles Osborne
Coin

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“Sam Morse could out-imagine anyone,” said Herb Cerwin, Del Monte PR man, drinking buddy and friend. Cerwin was right and he could have added that Morse turned these thoughts into reality.

Morse imagined a place with a pristine coastline, green-belted and free of buildings. He imagined creating a playground for his wealthy sporting pals and gals. He also imagined he could go the distance with Kid McCoy, a professional boxer who took on all comers.

His imagination never stopped sparking and he...