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Bottlenecks: Aligning UX Design with User Psychology

By David C. Evans
eBook
$44.99
By David C. Evans
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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book ...

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ComputersComputer ProgrammingUser Interfaces