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Treasure Hunt: Inside the Mind of the New Consumer

By Michael J. Silverstein, John Butman
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$5.99
By Michael J. Silverstein, John Butman
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The essential follow-up to the BusinessWeek bestseller Trading Up

A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?

Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most ...

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BusinessMarketing & SalesMarketingConsumer Behavior