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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

By Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
eBook
$15.00
By Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
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Are you really surprised when you hear that people don't trust marketers? After all, who wants to be considered a "target," a "demographic," or just a faceless piece of "market share"? Who wants such a relationship? What's in it for them?

Yet even as they resist "marketing," your customers are embracing causes and communities that have meaning for them. Empowered by new technologies, they're speaking out, talking back, and spreading the word on what they're passionate about. Do you want your...

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