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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
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Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.
A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.
With over 30 years of experience building world-class...