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Brand Fusion: Purpose-driven brand strategy

By Terry Smith, Tom Williams
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$52.99
By Terry Smith, Tom Williams
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American Book Fest Awards 2025 Finalist in the Business: Marketing&Advertising category

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest
Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver ...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous